G12 opens UK and Europe desk for UAE market entry

Dubai-based consultancy G12 launched a dedicated desk to help UK and European entrepreneurs set up and expand in the UAE. The move targets founders facing company formation, licensing and compliance hurdles in a market attracting more foreign business interest.

Why it matters: - G12 is targeting growing demand from UK and European founders looking to enter the UAE market. - The desk is meant to reduce friction around company formation, licensing and compliance. - The service could matter most for entrepreneurs who want a faster path to establishing a UAE presence without navigating the process alone.

What happened: - G12, a Dubai-based business setup consultancy, launched a dedicated desk for UK and European entrepreneurs. - The desk is designed for founders relocating to or expanding into the UAE. - Abdullah Nasir, G12 co-founder, said the firm expanded its services because the UK has become an important source of clients.

The details: - The desk will help clients choose a business structure, complete licensing, handle incorporation and manage ongoing compliance. - G12 will also support offshore company formation when that structure fits a client’s objectives and complies with applicable laws and regulations. - The service includes a single point of contact through the setup process. - English-language support is included. - Remote onboarding is available where permitted for entrepreneurs who cannot travel to the UAE before registration. - The desk also covers VAT registration and tax and accounting support where applicable. - G12 was founded in 2021. - G12 already provides UAE company formation, business structuring, offshore company formation and ongoing compliance services for entrepreneurs around the world. - More information is available in G12's announcement. - G12 also listed social channels on LinkedIn, Instagram, Facebook and YouTube.

Between the lines: - The launch reflects continued competition among UAE business setup firms for foreign founders. - A dedicated desk suggests G12 sees enough demand from UK and European clients to package the service separately. - The emphasis on remote onboarding signals that cross-border setup remains a practical hurdle for some entrepreneurs.

What's next: - G12 will likely use the new desk to convert more UK and European inquiries into UAE incorporations. - The company is positioning the service around founders who want help from first setup steps through post-registration compliance. - Demand for UAE market entry services will likely track ongoing interest in foreign ownership options and the UAE’s business environment.